New look Hewlett-Packard set to showcase strategy shift

Hewlett-Packard intends to show the Gitex crowds that it has a lot more than printers to offer; detailing its plans for systems management, middleware and security.

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By  Peter Conmy Published  August 30, 2001

Hewlett-Packard intends to show the Gitex crowds that it has a lot more than printers to offer. Building on a twelve month period that has seen the company move to the number three position amongst PC manufacturers and the number five spot in systems integration worldwide, the company will detail its plans for systems management, middleware and security.

According to marketing manager, Graham Porter, the latest HP strategy is based around three vectors — appliances, ‘an always on’ infrastructure, and e-services.

"The company views appliances as any device that connects to the Internet in an increasingly mobile world," says Porter.

"As such, HP will be showing its latest handheld devices and talking about the telecomms solutions we can offer to make these a reality in the Middle East," he adds.

HP defines ‘an always on’ infrastructure as the back office environment that needs to operate 24 hours a day, 365 days a year to support the self-service culture of the Internet.

To help the region’s organisations achieve this, HP will be demonstrating its server products — including the Itanium IA-64 processors the company jointly developed with Intel.

The company's recent move into e-services is underpinned by a belief that it can deliver the assets or services that its customers require in order to get online and either make more money and/or reduce costs.

"Gitex remains as the largest single marketing event that Hewlett Packard undertakes each year, reflecting the event's uniqueness in the Middle East. Gitex is also a goldmine for Hewlett Packard as we close many interesting deals during Gitex," concludes Porter.

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