Sony Broadcast gets portable

Sony Broadcast and Professional will be touting the benefits of its ultra-portable LCD projectors at its Gitex 2001 stand. As overhead projector use has declined, Sony has turned its focus to providing user-friendly, compact, lightweight and high performance projectors.

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By  Peter Conmy Published  August 30, 2001

Sony Broadcast and Professional will be touting the benefits of its ultra-portable LCD projectors at its Gitex 2001 stand. As overhead projector use has declined, Sony has turned its focus to providing user-friendly, compact, lightweight and high performance projectors.

The stand will also include a dedicated ‘Home Entertainment’ room allowing visitors to view visual and sound solutions.

“Most corporate managers today understand the crucial importance of visual communications during presentations,” said Phil Slack, divisional manager of Sony Broadcast and Professional’s Middle East and Africa operations.

“Though LCD projectors are known to provide increased impact to presentations, until recently, these have been perceived too expensive. With the introduction of Sony’s first ultra-portable LCD projector, VPL-CS1, the company changed this perception by combining high quality features with very competitive pricing.”

Sony’s most recent offering, the VPL-CX3, is the first projector to incorporate Sony Memory Stick technology, which enables stored presentations to be played by the the projector, and eliminating the need to take a laptop everywhere. In other words, “PC-less” presentations are now a reality.

“The VPL-CX3 addresses two key issues facing the ultra-portable projector range — size and power. To make the LCD projector a viable business tool, it has to be compact, which we have achieved, plus the added bonus of “pc-free” functionality. But size has not been reduced at the expense of power – the brightness and resolution of the VPL-CX3 is one of its main selling points,” added Slack.

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