Tejari chases local B2B opportunities

Tejari.com will be targeting regional players for its online exchange during Gitex 2001. The marketplace plans to host VIPs from Saudi Arabia and Jordan, as well as providing hourly demonstrations on the business benefits of trading on Tejari.

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By  Peter Conmy Published  August 30, 2001

Tejari.com will be targeting regional players for its online exchange during Gitex 2001. The marketplace plans to host VIPs from Saudi Arabia and Jordan, as well as providing hourly demonstrations on the business benefits of trading on Tejari.

Tejari will feature both one-to-one presentations and free seminars on the marketplace's features and functionality, including hosting online auctions, creating e-catalogues, and performing spot-buys.

"E-business is among the priorities of Gitex visitors, and Tejari is creating a B2B hub at the show to educate attendees about the significant business advantages that online marketplaces like Tejari offer," says Sheikha Lubna Al Qasimi, managing director, Tejari.com.

"Gitex will enable Tejari to demonstrate how large and diverse our membership has become in our first year as well as the benefits and opportunities we're offering new and existing members going forward."

Visitors to Tejari's Gitex stand can also take a virtual tour of the marketplace, which has become the regional market leader, and search for new products and services online, as well as participate in a mock auction.

"The theme for Tejari at Gitex 2001 is growth — the growth of the marketplace's membership, the expansion of Tejari across the region, and the increase in our exhibition space to welcome more clients to visit with Tejari's team at the show. Gitex enables a large cross-section of the region's decision-makers to get a hands-on feel for Tejari's ease-of-use and functionality," explains Al Qasimi.

The B2B portal's growth has been underpinned by alliances with the 19 Chambers of Commerce within Saudi Arabia and with Africa Commerce for online trading with enterprises in the African continent.

"Over the last 12 months, Tejari.com has demonstrated that business-to-business e-commerce can be a sustainable and profitable business model for organisations in the Middle East," said Sultan Bin Sulayem, one of the founder's of the Dubai-based portal, and current chairman at the company's one year anniversary.

"The rapid adoption of Tejari by both public and private sectors has illustrated that the Middle East is extending its status as a physical trading hub to an online meeting place for buyers and sellers from around the world," he added.

Tejari.com is also moving into the next phase of its growth. "The first year of Tejari's operations focused on developing regional awareness and interest in buying and selling via the Internet," commented Bin Sulayem.

"Now that Tejari has attracted an active base of suppliers, we will focus on achieving a greater number of transactions, and custom-tailoring new features and services to fit the needs of Tejari's members," he added.

Al Qasimi explains that the plan for the next 18 months is to build critical mass. She pledges to extend both the geographical reach of Tejari and build the number of companies and products traded through the exchange.

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