The Boo dot-bomb book

Kajsa Leander and Ernst Malmsten, the Swedish pair who, in urban sportswear site Boo.com, masterminded the rise and fall of perhaps the most spectacular ‘dot-bomb’ ever, are back in the limelight.

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By  Matthew Southwell Published  August 30, 2001

Kajsa Leander and Ernst Malmsten, the Swedish pair who, in urban sportswear site Boo.com, masterminded the rise and fall of perhaps the most spectacular ‘dot-bomb’ ever, are back in the limelight. The pair will launch the rather unwittily entitled BooHoo.Com in November — a book that covers their spending spree and the headlines, bodyguards, and lavish parties it garnered.

The launch promises to be as lively as boo's hedonistic parties, with everyone mentioned in the book will be invited. Apparently, Malmsten is so desperate to meet British supermodel Kate Moss that he has manage to manufacture a pointless paragraph about her in the hope she will attend.

Not satisfied with bringing their tale of woe to the literary world, there is already talk of a movie with Vivendi Universal rumoured to have secured the film rights for a six-figure sum. The glamour continues as Malmsten and Leander are already suggesting that Ed Norton has been approached to play Malmsten, while Cameron Diaz would play Leander. Quite whom the pair intend to cast as the 300 staff that lost their jobs or the embarrassed executives of Goldman Sachs and JP Morgan - who had staked their reputations on backing the firm – is unclear.

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