Cisco kid marches to mid-market

The Cisco Kid and his sidekick Pancho are headed for the Middle East’s mid-market with the unveiling of Cisco’s 1000BaseT products.

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By  Matthew Southwell Published  July 25, 2001

The Cisco Kid and his sidekick Pancho are headed for the Middle East’s mid-market with the unveiling of Cisco’s 1000BaseT products. Designed to give smaller organisations super-fast network connections over existing category five cabling, with a host of quality of service and intelligent Layer 3 services, companies will now be able to boast intelligent Gigabit Ethernet networks.

The mid-market move comes as Cisco looks to provide increased sales opportunities for its resellers and companies are increasing network usage. Increasingly, users are connected at 100Mbps, requiring more capacity in the backbone, and bigger pipes to centralised server and storage resources, explains Cisco.

“Many organisations in the Middle East are implementing increasingly sophisticated data networks. The more they use them, the more they want to do with them, from video-conferencing to e-training to integrating their telephones with their data networks. This has resulted in severe bottlenecks in performance, and limits on what new applications they can roll out,” says Rowland Griffiths, regional director of Cisco Systems Middle East.

At launch, Cisco was keen to push the new kits price point, explaining that the cost of implementing Gigabit Ethernet in the SMB space had previously been “exorbitant” as it was typically run over fibre optic connections, with equally expensive optical transceivers.

“The new Gigabit Ethernet over copper products from Cisco changes this: now even small and medium business can afford to boost their available bandwidth dramatically,” says Griffiths.

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