Counterfeit soundcards circulating in the Middle East, Creative warns

Creative is issuing warnings that counterfeit versions of its Vibra 128 Soundcard are being sold in the Middle East

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By  Mark Sutton Published  July 24, 2001

Creative has taken the drastic step of launching a global advertising campaign to warn customers and the channel about counterfeit sound cards. The company reports that it has become aware of a world-wide problem with fake Vibra 128 sound cards, and has taken out full page advertisements in newspapers and computer magazines around the world to raise awareness. A few thousand of the cards are understood to be reaching this region each month.

Allan Chow, regional sales manager explained the reason for the adverts: "I think It is our responsibility to inform the market and the end users, so they are not taken for a ride," he said. "We have found [counterfeits] in the Middle East, not surprisingly not in Dubai, particularly in bigger markets such as Egypt, Iran, Turkey, Saudi Arabia and even India."

The adverts warn that Creative will not be responsible for any damage caused to PCs by the counterfeit cards, and that legal action will be taken against distributors anyone who pass off the cards as genuine. The card is also pictured in the adverts, along with distinguishing marks to tell the difference between real and fake. Chow says that at present the company is doing its best to locate and prevent the manufacture of the counterfeit cards.

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