ITS to implement and resell Oracle CRM

International Turnkey Systems (ITS) is to implement and resell Oracle’s customer relationship management (CRM) solution.

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By  Matthew Southwell Published  July 10, 2001

International Turnkey Systems (ITS) is to implement and resell Oracle’s customer relationship management (CRM) solution. The banking and telcos system integrator will rollout the CRM system across its eleven Middle Eastern offices, its regional call centres, and through its Internet services portal.

A desire to stay ahead of its competitors, and the growing need for a fully integrated solution, was at the heart of ITS’s decision to employ a CRM solution and the company hopes to benefit in a number of ways.

"Oracle's Sales Automation will enable us to achieve critical goals, including selling collaboratively across geographies and sales teams, creating a single customer database across the enterprise, and providing superior after-sales service and support," says Mohammed Zaki, Senior Manager, Marketing, ITS.

Once the solution is in place, customers will be able to register problems with regional offices either online or by telephone. “The implementation of Oracle CRM will give ITS' Enterprise Services a more unified and better informed customer methodology, which ultimately leads to improved service and competitive advantage, says Samiullah Khawaja, assistant general manager for customer services, ITS.

Whilst gearing up for instillation, ITS is also ramping up its sales and services operations in order to start selling and providing implementation services to customers interested in Oracle CRM in the region.

"We are delighted to have ITS provide implementation services to our CRM customers in the region, this is one of the fastest growing segments," says Arun Khehar, Oracle Middle East CRM director.

"Our customers are looking for capable organisations to help them with their CRM implementations, I have no doubt that ITS will deliver quality and timely implementation services as it has done with other complex products in the past," he adds.

Khaled Faraj Al-Saeid, general manage, ITS, believes that there is already great demand for CRM from the telcos and banking sectors. The early adopters, he predicts, will be those companies that readily embraced ERP when it first hit the market.

This CRM project builds on the existing relationship between the two organisations. "The strategic relationship we have with Oracle has been further strengthened through this CRM initiative, especially in light of our work with Oracle to take the CRM and E-Business Suite to market with value addition and knowledgebase that we have built over the years in the banking and telecommunications industries," notes ITS' Imdad Ali Abdulrazak, product manager for enterprise CRM solutions.

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