Brightpoint Middle East achieves ISO 9001:2000

Lloyd’s Register Quality Assurance has endorsed the quality control practices of Brightpoint’s regional operations.

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By  David Ingham Published  July 9, 2001

Brightpoint Middle East, a provider of products and services to mobile phone resellers, has been awarded ISO 9001:2000 status.

The assessment process was carried out by Lloyd’s Register Quality Assurance. Incon, a Dubai-based consultant, helped Brightpoint prepare its operations for the assessment process.

Jac Currie, managing director, Brightpoint Middle East, received the ISO 9001:2000 certificate from Tom Hope, principal surveyor at Lloyd’s Register Quality Assurance, at a ceremony this morning (July 9.)

“Brightpoint intends to grow its business in this region, and we recognised the need to implement a strong system to ensure that we deliver high quality services to our customers across the region,” said Currie. “Achieving the internationally recognised ISO 9001:2000 standard demonstrates our commitment to meeting or exceeding our customers’ expectations. We firmly believe that it is our customers who will benefit the most.”

The ISO 9001:2000 standard was introduced in December 2000. The new standard has been developed using a core set of eight quality management principles developed by ISO. Experts say that ISO 9001:2000 offers less scope for ‘cheating’ in the certification process.

Brightpoint reports that the certification covers all of the company’s services in the Middle East region. It includes procurement, storage and sales of handsets and accessories, SIM cards and recharge cards, as well as assembly and sales of ready-to-use retail packs, including SIM cards, recharge cards and handsets. It also includes the repair and maintenance of GSM handsets.

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