DTCM chalks out market plans

The Dubai Department of Tourism and Commerce Marketing recently held a meeting to discuss plans to enhance the current ‘Dubai tourism product’ in the future

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By  Charlotte McDonald Published  June 27, 2001

A meeting was convened at the Dubai Department of Tourism and Commerce Marketing's (DTCM) head office recently, to reflect on the ‘Dubai tourism product’. The outcome of the meeting hopes to enhance the infrastructure and facilities on offer, while simultaneously increasing the marketing thrust in the international arena.

The meeting was chaired by DTCM Director General, Khalid A. bin Sulayem. "We are here to listen to your views and opinions and it is part of our mission to facilitate better interaction and exchange of information within the tourism industry and to provide a forum for the industry to air their views," he said. "Dubai is widely recognised as a major international centre and in the 90s we have sustained a high growth rate, however, we need to step up our drive both internationally and locally and look into different aspects of the tourism industry to secure all round development in the public and private sectors," he added.

Among the major issues that were discussed at the meeting, the need for more four-star properties on the beachfront, enhancement of the tourism product by creating more niche markets and a closer look at the pricing of the facilities and services on offer in the emirate, were included.

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