Samsung opens high tech showroom

Samsung has opened a new high technology showroom, called the Digital Adventure, to showcase its range of products in Dubai's Al Ghurhair Centre.

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By  Mark Sutton Published  June 25, 2001

Samsung has opened a new high tech showroom in Dubai. The Samsung Digital Adventure, in Dubai’s Al Ghurair Centre, showcases the latest Samsung technology, and is the first such showroom outside of the company’s Korean home country.

The showroom also features an interactive game centre to teach customers about the range, which includes displays, mobile phones, and PCs. The Digital Adventure has been funded by Samsung and is being run with local trading partner Eros Group.

“This splendid facility, the Digital Adventure, reflects Samsung’s overall determination to be at the forefront of digital convergence,” said BW Lee, Samsung’s president for Middle East and Africa. “We want the Middle East to embrace the Samsung digital convergence. We believe in being simple and inclusive, we want people to say, ‘wow, this Samsung world really is a wonderful world.’”

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