South Koreans are the biggest surfers

South Koreans are the top web surfers spending an average 17 hours a month online, and visiting 27 different web sites in this time, according to a survey of 26 countries by Nielsen/Net Ratings.

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By  Zoe Moleshead Published  June 24, 2001

South Koreans are the top web surfers spending an average 17 hours a month online, and visiting 27 different web sites in this time, according to a survey of 26 countries by Nielsen/Net Ratings.

UK web users notched up an average of six hours a month, but visited 19 sites in this time. The worldwide average for online browsing is nine hours, with 15 web sites visited.

“South Korea is a big market. It has very high broadband access and an urban population mostly housed in apartment blocks. Because they have cable access they use the net in a very different way,” commented Richard Goosey, author of the report.

“Gaming, especially communal gaming, is very popular and cable access means people also use it for things like watching repeats of soap operas.”

The report also discovered that online users new to the Web visit a larger number of web sites than more established Internet users. Belgium users, for example clocked up an average of 29 web sites, while US users only hit an average of 10 sites.

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