Executive decision on education

Dubai-based executive education provider, Leading Concepts, has made a deal with one of Oman’s marketing and research companies, SIMPA, to increase the level of high profile business education throughout the Sultanate

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By  Charlotte McDonald Published  June 24, 2001

Leading Concepts, provider of executive education, has clinched a marketing agreement with SIMPA Marketing and Research of Oman. The deal looks to see cutting-edge programmes from the USA’s top business schools being promoted throughout the Sultanate.

“We chose SIMPA because of its extensive network of clients and contacts within Oman,” said Aman Merchant, CEO, Leading Concepts. “Our two companies share a great deal of synergy in serving and understanding the corporate market.”

This is the first regional marketing affiliation reached by Dubai-headquartered Leading Concepts, which has exclusive partnership agreements with Columbia Business School.

“Oman has excellent potential for executive education, particularly from within the banking and public sectors,” said Suhail Mustafa Khan, Research Manager, SIMPA. “Our task now is to build awareness of these programmes and the immediate business benefits they bring to business leaders.”

Over the past 18 months almost 200 senior executives from nine countries throughout the Middle East and Europe are said to have benefited from Leading Concepts’ executive education programmes.

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