IBM targets manufacturer’s enigmatic aftermarket content

IBM has revealed a global alliance with e-commerce platform provider Enigma. Together the companies aim to deliver comprehensive e-business solutions for aftermarket content, commerce and collaboration to manufacturing industries worldwide.

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By  Matthew Southwell Published  June 24, 2001

IBM has revealed a global alliance with e-commerce platform provider Enigma. Together the companies aim to deliver comprehensive e-business solutions for aftermarket content, commerce and collaboration to manufacturing industries worldwide.

The joint offering will enable manufacturers to build integrated support chains by combining product information with e-commerce and decision-support systems to improve customer relationships, increase aftermarket services and boost spare parts revenue.

According to both companies, aftermarket content - defined as all technical information and services that follow any product after its original sale - should also benefit in terms of increased field staff productivity.

“Industrial companies with complex aftermarket assets can look to our new relationship for total e-business solutions that can improve operations, reduce costs and raise the ceiling of opportunity in this large and rapidly expanded marketplace," said Steve Ward, executive vice president and general manager for IBM’s global industrial sector.

Jonathan Yaron, CEO of Enigma added that, “these solutions are crucial to our customers’ abilities to deploy mission-critical e-business offerings across the aftermarket space. We are committed to offering more e-business solutions with IBM than any of our competitors, and we will use this new initiative to bring even stronger products to our global customer base.”

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