Tejari.com expands reach across the region

Tejari.com marks first birthday party with a series of alliances to expand the B2B portal's sphere of influence across the region.

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By  Greg Wilson Published  June 20, 2001

Tejari.com has marked the occasion of its first anniversary with the unveiling of its regional expansion plans. The B2B portal has formed alliances with the 19 Chambers of Commerce within Saudi Arabia and with Africa Commerce for online trading with enterprises in the African continent.

“Over the last 12 months, Tejari.com has demonstrated that business-to-business e-commerce can be a sustainable and profitable business model for organisations in the Middle East,” said Sultan Bin Sulayem, one of the founder’s of the Dubai-based portal, and its current chairman.

“The rapid adoption of Tejari by both public and private sectors has illustrated that the Middle East is extending its status as a physical trading hub to an online meeting place for buyers and sellers from around the world,” he added.

The partnerships with the Saudi’s 19 Chambers of Commerce is critical as Tejari drives ahead to position itself as the de-facto B2B portal in the region.

Also announced at Tejari’s first birthday party were trading partnerships with organisations from Jordan’s public and private sector.

“The first year of Tejari’s operations focused on developing regional awareness and interest in buying and selling via the Internet,” commented Bin Sulayem.

“Now that Tejari has attracted an active base of suppliers, we will focus on achieving a greater number of transactions, and custom-tailoring new features and services to fit the needs of Tejari’s members,” he added.

Lubna Al Qasimi, managing director for Tejari.com also outlined plans to build the critical mass of the B2B portal over the next 18 months. Al Qasimi pledged to extend the reach of Tejari to new geographical locations, and build the number of companies and products traded through the exchange.

“We’re growing both regionally and internationally to enlarge the market reach of Tejari’s members, and escalating our training efforts to ensure that traders on [the exchange] are maximising their benefits as part of the marketplace. We shall also be launching a ‘new look,’ user-friendly and informative website in both English and Arabic,” she added.

At the birthday bash Tejari also announced its partnership with e-Global, to ease the pain of the cataloguing process. The US-based catalogue management vendor, will make its iPlexus web-based tool available to Tejari suppliers to manage catalogue data, goods and services they sell through the B2B exchange.

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