Genius moves into the Egyptian market

The end of an eight year exclusive distribution agreement, has allowed KYE, manufacturer of Genuis products, to award Genuis distribution the contract to sell the full range of products in the country.

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By  Michelle Sturman Published  June 12, 2001

KYE, Taiwanese manufacturer of the Genius brand, has not renewed the contract with its original distributor in Egypt, and has instead awarded the contract to Genius distribution, based in Dubai.

“KYE had an exclusive distribution agreement in Egypt which lasted eight years, so no one else could enter and do business there,” Alex Lee, VP, OBM Business Unit, KYE told itp.net.

Genius will take over the Egyptian market, and is determined not to make the same mistakes as its predecessor.

“One distributor cannot handle the whole of Egypt, so we are looking to bring the right partners in to the market to deal with our products,” says Milad Jabbour, managing director, Genius.

The full range of products will be available in the Egyptian market, and Genius is looking for two to three channels for the different product segments—barebone, input devices, networking and multimedia—covering different territories in the country.

“We are organising the market again by rebuilding the channel and making customers aware of the Genius brand across all segments of the Egyptian market,” says Jabbour.

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