Fewer & fewer superpowers dominate the Web

Almost one-third of minutes spend on the Internet are captured by AOL Time Warner's network of sites, according to a new report from Jupiter Media Metrix.

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By  Rob Corder Published  June 8, 2001

The online world is rapidly becoming dominated by just a handful of superpowers, according to a new report from Jupiter Media Metrix. Site networks run by AOL Time Warner, Microsoft, Yahoo and Napster Digital now account for over 50% of all minutes spent on the Web. AOL Time Warner alone attracts almost one-third of traffic.

"The Media Metrix data show an irrefutable trend toward online media consolidation and indicate that the playing field is anything but even," said Aram Sinnreich, Jupiter senior analyst.

"The Internet may provide an opportunity for new players such as Microsoft or Yahoo! to become serious media companies, but so far a major share of the market is being absorbed by a handful of companies, with those same companies continuing to direct traffic across their own networks of sites. Media companies competing for the attention of consumers must consider that while the key barrier to online entry and success used to be infrastructure, it has shifted dramatically to advertising and marketing."

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