Boeing launches Arabic Online Forum

HH Sheikh Ahmed bin Saeed Al Maktoum today (Wednesday) officially launched Boeing’s Arabic online edition of “Forum”, its monthly news publication

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By  Charlotte McDonald Published  June 6, 2001

Boeing has introduced the Arabic online edition of its monthly news publication, “Forum”. The launch sees the publication online in a language other then English, a move that Boeing sees as a reiteration of its commitment to the Middle East.

“English may be the dominant language on the Internet, but it isn’t always the language of choice,” said Mr Saeed Al Muntafiq, CEO, Dubai Media City. “ In the future, it may no longer be sufficient for companies involved in e-success to use English,” he added.

The Sheikh commented that a corporate newsletter is a vital communication tool that provides a mine of information about a company’s activities. “Arabic Online Forum will help Boeing forge even closer links with its customers as well as with others in the region’s commercial aviation industry,” he said.

Boeing has appointed ePromoseven to produce, manage and distribute the monthly newsletter that will include industry features, global updates and reviews of new products and services.

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