Microsoft wins mindshare in the battle for e-projects

Over 40% of all businesses in the Middle East will turn to Microsoft first when considering e-transformation projects, according to a recent spot poll.

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By  Rob Corder Published  June 6, 2001

Microsoft's slow start as an Internet-centric software developer is well-documented. However, the company has clawed back mindshare with IT users in the Middle East to the extent where it is now the first company many businesses turn to when considering an e-transformation project.

The spot poll, which ran on in May this year showed Microsoft dominating Middle East mindshare with 41% of the vote. Compaq came a distant second with 16%.

Catchy marketing slogans appear to have done little to impress visitors to IBM, the company that coined the phrase "e-business" bagged only 11% of the vote, while Sun Microsystems, the company that "put the dot in" was chosen by 12%.

Microsoft's dominant share of the vote could be a reflection of the the number of small and medium-sized businesses in the Middle East. The breakdown of visitors to will inevitably be skewed by individuals from these smaller companies. Market share in terms of dollars spent with different vendors could show a different result, since IBM and Sun, for example, are favoured world-wide for the largest e-transformation projects. Aramco, for example, is moving forward with an IBM-based e-transformation project while the region's largest ISPs, like Etisalat, are using Sun Microsystems equipment.

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