Wipro Infotech to attack Middle Eastern markets

Indian technology giant, Wipro Infotech, is soon to open its doors in Dubai’s Internet City. Initially it will concentrate on bringing its business solutions and professional services to the Middle East.

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By  Matthew Southwell Published  June 6, 2001

Indian technology giant, Wipro Infotech, is soon to open its doors in Dubai’s Internet City. Initially it will concentrate on bringing its business solutions and professional services to the Middle East.

“Our move into the Middle East is part of our global expansion. There is a lot of synergy between the Indian and Middle Eastern markets and many customer requirements are replicated here,” said Suresh Vaswani, president, Wipro Infotech.

At a breakfast session hosted by the Indian Business Council and the Consulate General of India, Vaswani delivered his vision for the future of information technology.

“Yesterday IT was all about ERP, internal integration and internal efficiency, which was a solid platform for the future. Today the focus is on the customer – we have customer relationship management and an evolved supply chain to deliver customer value,” he said.

Vaswani also predicted that mobile e-commerce will become increasingly important and, in turn, the distance between vendor and buyer will matter less.

“There is a lot of convergence between IT and telecoms and this will lead to lots of new devices becoming available in the market place. It is important that businesses leverage these [devices],” he added.

He explained that this business evolution is being driven by four key elements: business spheres such as globalization, customer drivers such as decreased loyalty and a demand for shorter delivery times, technology drivers like the Internet, and market forces such as e-commerce.

To illustrate these trends Vaswani used the example of Cisco, where a high percentage of customer orders are not even handled by the company but go straight through Cisco’s supply chain to its suppliers.

Wipro itself has practiced what Vaswani preaches. Having implemented a SAP core, the company has developed its own integrated applications to create a flexible supply chain that can change to suit customers’ needs.

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