Jordan Telecom expands service offerings

The recent acquisition of Jordan's Global One ISP has given Jordan Telecom the ability to offer fixed line, Internet and mobile phone services under one banner says JTC's CEO Mattei.

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By  Rob Corder Published  May 26, 2001

Two weeks ago Jordan Telecom acquired the Kingdom’s largest ISP, Global One, giving the Jordan Telecom group the ability to offer fixed line, data line and mobile services (from MobileCom) under one banner. The operator says it has no plans to merge the three companies into a single communications services provider, but it is evaluating ways of leveraging cross-operation services.

Pierre Mattei, chief executive officer for Jordan Telecom, told exclusively that it is developing a sophisticated customer relationship management solution for Jordan Telecom’s fixed line customers. This CRM solution could in the future be expanded so that call center operators, for example, could pull-up data on a customer’s MobileCom, Global One and Jordan Telecom accounts.

That CRM integration is still being discussed internally with no firm plans announced for its roll-out. However, Mattei was more specific on how ‘group’ sales people could sell multiple services.

“You could have one sales person offering all of the services. You want a PABX? You want a leased line? You want mobile services? I can offer you all of these,” explained Mattei. “We will develop a new image for Jordan Telecom because we can offer everything. We will not merge: that is too strong. We will walk together. If you are a customer, you will have one entry point into the group for services,” he explained.

That “walking together” might also see Jordan Telecom sending bills to customer for all three services in a single envelope, Mattei disclosed.

Jordan is an open market for communications services and is patrolled by a powerful telecoms regulator that ensures fair competition. However, that may not stop competitors like Fastlink in the mobile phone sector crying foul over Jordan Telecom’s plans to create a competitive advantage by integrating group services.

When asked if Jordan Telecom, which is still majority-owned by the Jordanian government, was “re-monopolising” the market, Mattei replied: “We are very careful about that. If we have a subsidiary that uses group services, the subsidiary has to pay for those services at a rate that is made public. For example, if Mobilecom wants its bills to be in the same envelope as the Jordan Telecom bill, Mobilecom will have to pay Jordan Telecom for that service.”

To meet the directives of Jordan’s telecoms regulator, Jordan Telecom must offer the same services to competitors as it offers its subsidiaries. “For example, today we provide infrastructure for Mobilecom. At the same time we offer Fastlink the same infrastructure at the same price. With everything we do, we have to be fair and transparent,” explains Mattei.

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