Simple Technology to roll-out channel programmes

Memory manufacturer, Simple Technology is to increase service and support to resellers through a series of channel programmes aimed at providing technical training and marketing, along with service and support.

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By  Michelle Sturman Published  May 13, 2001

A turbulent year for memory manufacturers has prompted Simple Technology to up its service and support for customers in the region, in order to combat the unstable memory market.

According to Nima Firoozbakhsh, regional manager for Simple Technology, around two hundred memory companies closed down this year due to overcapacity in the market.

“The market has been unstable because at the start of the year there are expectations of what the demand will be. Unfortunately the demand was not here and the overcapacity in the market forced many companies to drop their prices and dump the products just to maintain cash flow,” he said.

Through one if its regional distributors, Experts Computer, Simple will be rolling out channel programmes to help resellers with technical training, marketing, advertising, service and support.

“We have schemes for the channel giving them opportunities for selling and being associated with Simple,” said Shailendra Rughwani, managing director, Experts Computer.

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