Classic animation soars into cyber space

As wireless communication platforms take centre stage, the race to bring classic cartoon characters to our small screens has already begun. It won't be long now till scaled down images are ready made for mobile phones and wireless devices.

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By  Rania Adwan Published  May 6, 2001

Entertainment giants, Warner Bros. and San Francisco based PacketVideo Corporation, have already started to work together on one of four major projects, with the intention of creating an animated series based on the studios classic cartoon icons including Bugs Bunny, Daffy Duck and Porky Pig.

PacketVideo is aiming to put to use their latest in software solutions, the MPEG-4, enabling distribution of video over wireless networks.

“Warner Bros. is continuously seeking new opportunities to extend brands both in our traditional businesses and beyond,” said Kevin Tsujihara, executive vice president of Warner Bros. New Media Group. “It is our belief that wireless multimedia will reach and help define the audience of the future.”

It didn’t take Marvel Enterprises long to realise the lucrative opportunities for creative entertainment, “We believe that individuals around the world will ultimately depend on portable devices as a way of life and as a major source of entertainment,” explains Peter Cuneo, CEO of Marvel Enterprises.

It seems that the Fins have already spotted the gap in the market. Finnish firm, Moving Entertainmet Oyj Ltd, delivers the nations favourite in animated entertainment. The “Flick and Mick” cartoons are already being streamed to mobile phones and another Finnish group, Springtoys, also provides e-games to mobile operators.

The bandwagon is still expecting companies to jump aboard, Riot Entertainment with the backing of mobile giants, Nokia, Rupert Murdoch’s News Corporation and the Japanese investment firm Softbank, is another company developing games and cartoons for mobile devices.

“No matter what the medium, it’s the humanity, humour and emotion that bring new audiences to these cartoons. So I think the medium is not the message, believable characters and good story line will hold the audience,” adds Jones.

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