Middle East expecting snow

The pioneering technology of man-made snow has finally arrived in the Middle East and the Indian sub-continent. The multi-million dollar indoor ski market is set to boom in the region

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By  Charlotte McDonald Published  April 24, 2001

MKM and Select Contracts have joined forces to create Amusement Services International LLC (ASI LLC). The new Dubai-based company has exclusive rights to distribute chemical-free Bucceri natural snow making technology, which is set to boom in the Middle East and Indian sub-continent where such weather conditions would not normally be experienced.

The revolutionary concept was started 20 years ago by inventor Alfio Bucceri, who had begun a global multi-million dollar indoor ski market. The concept can now be taken indoors or outdoors in any ambient climate around the world. Snow is made, melted, cleaned and recycled so ‘fresh’ snow is produced at all times, creating a broad scope for snow entertainment at any sized venue.

“The technology, together with our experience in leisure facility design, project management and operation, now means that throughout the Middle East and Indian sub-continent, ASI will be able to offer a turnkey solution to plans for leisure snow-domes, ski-slopes and a whole range of indoor and outdoor snow attractions,” said Prakash Vivekanand, ASI’s General manager. “This solution is being marketed as Snow X-Treme.”

Because the process is chemical-free, unlike conventional artificial snow-makers, it is cheaper overall.

“Besides significantly reducing capital costs over conventional equipment, the technology also drastically reduces operating costs,” said Fiona Sutton, CEO, Select Contracts.

The first Snow X-Treme is currently under construction in Doha, Qatar, incorporating a snow playroom and a 75 metre toboggan slope due to open in a few weeks time. Snow X-Treme will also be showcased at the Theme Parks and Fun Centers trade show, which will be held at the Dubai World Trade Centre from 24-26 April.

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