STC rolls-out SMS-based customer services

Saudi Telecom Company (STC) is about to start notifying mobile phone users about their bills via Short Message Service bulletins thanks to a solution from Logica.

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By  Rob Corder Published  April 16, 2001

Saudi Telecom Company (STC) is about to start notifying mobile phone users about their bills via Short Message Service bulletins.

As well as helping customers, the SMS service should help STC manage customer payments more efficiently since they will no longer have to rely on the notoriously unpredictable postal service to deliver bills. Arguments have raged over recent years as STC disconnected phone lines for non-payment before customers had even seen a bill.

“Saudi Telecom Company is committed to continually improving the communications services it offers its customers, enriching their lives with quickly deployed, advanced technological solutions,” said Khaled Al Jasser, general manager of customer’s services and sales with STC’s Mobile Business Unit.

The SMS solution, which has been supplied by Logica, gives STC the capability to notify customers of bills that are ready for collection, complete with balance and account details, or that it is now overdue, and, finally, that his service will be disconnected in the next few days, if payment is not received.

“As the number of mobile phone users in Saudi Arabia grows exponentially, new technologies must be deployed for STC to communicate with them quickly and efficiently. Logica’s SMS solution is adding a critical new dimension to STC’s customer-service strategy,” said Derek A. Kemp, chief executive officer of Logica in the Middle East.

STC does not yet offer an online transaction gateway so that customers can pay their bills online. They will still be required to appear in person at STC offices to pay their bills until this system is rolled-out and STC has not provided any dates for this service.

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