Samsung signs Arabic singing sensation

Samsung has signed Kadim Al Sahir, one of the most successful Arabic music artists of the decade, to endorse a soon-to-be-released mobile phone.

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By  Rob Corder Published  April 16, 2001

Samsung has signed Kadim Al Sahir, one of the most successful Arabic music artists of the decade, to endorse a soon-to-be-released mobile phone.

Details of the new phone are not yet available, but the product has been described by Samsung Dubai as “totally unique and one of the most exciting products we’ve ever released.”

The phone will be released within “a matter of weeks” according to Samsung’s SB Kim. Kadim will endorse the phone and appear in a series of advertisements that are being filmed in Dubai once it is released.

Financial details of the endorsement were not disclosed.

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