Death of the dot.coms?

Global Internet company, CommonName, has promised to make the Web easier to use by dispensing with the need to insert complicated URLs, IP addresses and e-mail addresses

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By  Barnaby Chesterman Published  April 16, 2001

Employees of Internet start-ups need not worry and can calm down, because it’s not their employers who are set to become extinct, it’s domain names. Browsing the Internet and sending e-mails is set to become more user-friendly after CommonName, a global Internet company, launched its third generation Web addressing service for personal users.

The free service replaces complicated URLs and email addresses with simple names or words allowing users to establish unique Internet identities with needing to remember long-winded addresses.
Yurong Lin, founder and CEO of CommonName said that technology had moved on a long way since IP addresses were first used to locate resources on the Internet. “We view CommonName as being a natural progression in the Internet’s evolution,” he said.

“As more and more non-technical people begin using the Internet, they are demanding simple, user-friendly interfaces. With CommonName, users no longer have to concern themselves with confusing technical idioms, such as ‘http://’, ‘www.’, ‘@’ and’.com’. We view this as a great step forward, one in which we believe will revolutionise Web use,” he added.

Users will be able to replace e-mail addresses with a person’s name and Web site addresses with the name of the site. CommonName has also tied up with all major browsers and e-mail clients , such as Outlook, Outlook Express and Eudora. CommonName can be downloaded free from the CommonName Web site at, somewhat ironically, www.commonname.com. Presumably, though, you won’t need to use that Web address once you’ve downloaded the programme!

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