Logitech to increase channel support across the region

Logitech is looking to expand its reseller support across the Middle East with the announcement of a new regional director, and plans to open offices in key cities across the region.

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By  Michelle Sturman Published  April 10, 2001

Logitech resellers in the region can expect increased service and support from the vendor as it promises to open offices in key cities in the region.

In response to growing Middle East sales over the last twelve months, Logitech has appointed Laurent Olagnon as regional director for MMEA to oversee the upcoming expansion plans for the region.

Logitech’s key regional distribution partner, ITE Distribution is looking forward to the fresh retail marketing experience that Olagnon brings to the market.

“Laurent’s wealth of experience in the European market will be a big asset for us as we sharpen the retail marketing strategy over the coming months,” said Kripanand Sreenivas, general manager of ITE. “He has a keen sense for what works,” he added.

With years of experience with the company, Olagnon will make the Middle East region a key focus in order to uphold its commitment to the region’s channel partners.

“I am looking forward to working with our distribution partner, ITE. The Middle East is a challenging market with a lot of potential for Logitech, and I am certainly up for the challenge!” said Olagnon.

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