Fidelity embraces online marketing

Fidelity Investments is utilising the popular format of online competitions to promote its mutual fund products and investment services.

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By  David Ingham Published  April 9, 2001

Fidelity Investments today kicked off a month long online competition that could bag $2500 in investment credits for three lucky winners.

To enter, just point your browser to and answer three multiple choice questions. The competition is open to surfers in the UAE, Qatar and Bahrain.

The prizes will be paid out in the form of deposits in one of Fidelity’s SICAV funds range. SICAV consists of over 50 global, regional and sector funds, plus a range of bond, cash and portfolio management products.

The competition Web site exists in English and Arabic and links to the main Web site. That Web site now includes the first section of what Fidelity says will be a full blown Arabic site, to be launched later this year.

“As the Internet becomes part of daily life and we see increased usage in the Middle East, we are aiming to encourage all potential and existing investors to use our Internet site as a source of education and information,” said Sian Parry, executive director, international business development, Fidelity Investments.

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