MicronPC to find new owners

MicronPC is about to be sold-off to a private equity firm, but the company is keen to stress that the brand name will survive and customers will not be left high and dry.

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By  Rob Corder Published  April 9, 2001

MicronPC is on the brink of being sold to an as yet undisclosed private technology-equity-investment firm. The PC maker, which operates a similar direct sales model to Dell in most parts of the world, but operates through partners in the Middle East, says the MicronPC brand will be retained after the sell-off and existing customer and partner contracts will be preserved.

In a letter to MicronPC customers, Mike Adkins, president Direct PC Division, said that the sell-off of the PC division is designed to increase efficiency across the Micron group. That group includes the SpecTek memory business, which will also be sold, and Micron Electronics hosting business.

“As stand-alone entities, we believe that each organisation will be able to focus on its core business and maximize its growth opportunities,” said Adkins.

MicronPC is stressing that it will be business as usual as the handover takes place. “For our customers, this announcement should not mean any major immediate changes,” promised Adkins. “All our policies regarding warranties, service and support will continue completely unchanged,” he added.

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