Marconi seeks to boost optical networking sales

Marconi has unveiled a new strategy for the enterprise market which the networking giant hopes will see an increase sales of its optical networking solutions.

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By  Robin Duff Published  April 5, 2001

Marconi has unveiled a new strategy for the enterprise and emerging operator market which the networking giant hopes will see an increase in the sales network of its optical networking solutions. A large number of third party partners will now be able to, with accreditation and training, be able to sell the company’s carrier class products such as DWDM (dense wave division multiplexing), as well as being able to offer increased support including consultancy, network design, installation and maintenance.

“This is a strong message of commitment to existing and new channel partners and to the Middle East market in general,” said John Marshall, regional director of Marconi Middle East. “Marconi’s channel partners will not only have access to a growing range of Ethernet and ATM products and solutions, they will now also be able to qualify to sell the full range of Marconi products and services.”
Mark Mitchell, Marconi’s vice president of EMEA Channel Markets believes that the move will offer multiple benefits.

“This represents a three-way win,” said Marshall. “For customers who will be able to offer their most appropriate solution from a wider portfolio of products and services, for channel partners who will now be able to offer carrier class products to their current and prospective customers, and for Marconi itself through enhanced opportunities across these increasingly important sectors of the market.”

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