CRM Experience in Middle East

Logica predicts increased competition in the business sector will drive the need for sophisticated customer relationship management systems

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By  Charlotte McDonald Published  March 27, 2001

Logica, a global solutions company providing IT consultancy to the telecoms, financial services, and energy and utilities sectors, plans to roll-out its end-to-end CRM implementation, CRM Advantage. Businesses across the region are to benefit from the system from March this year.

“Logica recognises that increased liberalisation and related competition in the Middle East market is causing businesses in every sector to re-evaluate the manner in which they interact with their respective customers,” said Derek A. Kemp, chief executive officer of Logica in the Middle East. “All businesses want to determine which customers are most profitable, and how to retain current customers while attracting new ones,” he added.

Logica’s CRM Advantage solution is a customer-specific mix of business consultancy, process re-engineering and systems integration that allows businesses in diverse industry sectors to realise their customer service goals.

“The CRM Advantage solution provided by Logica enables companies to hold on to their best customers by streamlining their internal operations,” said Kemp. “This means that they can target select customers with the right products and services while providing increased offerings to all customers.”

Logica is currently completing work on customer care and billing systems for Saudi Globalstar (Kingdom of Saudi Arabia) and Batelco (Bahrain).

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