Trend Micro expands across the region

Security solutions vendor, Trend Micro, has appointed Paramount Computer Systems as its master distributor for the Middle East to help find vertical market resellers across the region.

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By  Michelle Sturman Published  March 16, 2001

Trend Micro is stepping up its efforts in the region—in a bid to take prime position in the security market—by bringing resellers into the fold and rolling out a new distribution strategy.

According to the company, it is in the process of expanding its territory and embracing the channel, to ready itself for the uptake of security solutions in the region.

“I think security during next year and 2002 will the biggest issues in the Middle East,” Justin Doo, sales and marketing manager for Trend Micro Benelux, Middle East and Africa told CRN.

To this end, Trend Micro has had to change its distribution strategy, and has made Paramount Computer Systems its master distributor for the region—to avoid cross-terrority selling—and in charge of dealing with new countries and finding speicalised resellers and systems integrators around the region.

“What we are doing now is looking for speciaised partners. Those that are dealing with, or have contacts in the government, telco, and education sectors, for example,” said Harish Kunnath, managing director of Paramount.

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