HP HQ moves into DIC

Hewlett Packard has become the first major multinational IT vendor to officially open a Dubai Internet City office

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By  Charlotte McDonald Published  March 11, 2001

With DICs buildings fully occupied, HP opted to take space in one of Dubai Media City’s three buildings rather than erect its own premises. This allowed the company to accelerate its plans, beating the likes of Microsoft, Oracle and IBM, which are custom-building their own facilities, to a ribbon-cutting ceremony.

“The move to DIC is another milestone in HP’s history in this part of the world,” said Ali Ferling, general manager of HP Middle East. “In recent years, the Middle East has evolved into one of the thriving industrial centers and a growing economic power - a transformation that has not gone unnoticed,” he said.

Peter Testen, vice president and general manager, HP International sales in Europe, said HP’s involvement in the Middle East reflects HP’s absolute belief in the region. “We realise that customers prefer business with local organisations that are committed to providing this service to the region,” he said. “This is a sign that we have to understand the language to establish business partnerships.”

HP Middle East has also established a training center on HP products, a customer care center in Dubai and plans to spread its Middle Eastern presence with the opening of more offices in Riyadh, Saudi Arabia and Cairo, Egypt.

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