INTEL to launch Pentium 4 Processor in Egypt

Intel Middle East is soon to launch the Pentium 4 chip at GITEX, Cairo in an attempt to speed up Internet download times for users

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By  Charlotte McDonald Published  March 7, 2001

The new Pentium 4 (P4) processor is to be introduced into the Egyptian market on April 4th when it is launched by Intel Middle East at GITEX in Cairo. Intel is specifically targeting local computer assemblers and Intel hopes it will be an affordable system that will reduce average Internet download times.

"The big PC players have a relatively small market presence in Egypt and Intel is aiming to ensure that the independent enterprises have adequate access to a legitimate source of Pentium 4 processors," said Dijana Likic, international project manager for GITEX Cairo.

Intel is also keen to link with educators in the region to support teacher training. This link is aimed to complement the government’s commitment to focus on schools and universities to increase computer literacy and access to I.T. training.

"By working with educators in Egypt we are determined to help the country provide its youth with quality computer training that is accessible and relevant," said Gilbert Lacroix, general manager of Intel Middle East.

In addition to launching the Pentium 4 processor in Egypt, Intel intends to meet with I.T. representatives in the region, to help identify effective strategies that will reduce the level of ‘grey market’ merchandise which is flooding the market.

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