Oracle unveils new breed of intelligence tools

Oracle is rolling out business intelligence tools that will give companies far greater control over the priceless information generated by ERP and CRM solutions.

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By  Rob Corder Published  February 25, 2001

The line between operational applications and business-intelligence tools continues to narrow. Tasks that were performed monthly, like tracking supplier performance through purchasing apps, are happening daily, even hourly.

At Oracle's AppsWorld conference, Oracle execs described new application-specific business-intelligence tools with built-in data-warehouse technology that the company will begin shipping in the next few weeks.

Oracle already sells query and reporting tools for pulling data from its enterprise resource planning and customer relationship management apps. But those tools have limited ability to store historical data for analysis or to perform cross-domain analysis--looking at sales data in conjunction with inventory, for example.

The new Enterprise Data Warehouse system would combine data-collection, schema design, and metadata-management tools for building and managing a data warehouse with business-intelligence modules for sales, financial, manufacturing, customer, marketing, human-resource, purchasing, and project-management analysis.

Although Enterprise Data Warehouse is designed primarily to work with Oracle apps, the data-warehouse technology, borrowed from Oracle Warehouse Builder, can pull data from other vendors' apps, says Jagdish Mirani, senior director of data-warehouse product marketing. That's something that competing software such as SAP's Business Information Warehouse can't do. But Mirani says Oracle is already working on the next step: building business intelligence directly into its enterprise apps.

Oracle also is developing a tool for clickstream data analysis that uses technology from its Warehouse Builder. That product is expected to debut this spring. While it will initially be a standalone product, Mirani says Oracle plans to embed the clickstream-analysis technology within its CRM apps and application server platform.
The line between operational applications and business-intelligence tools continues to narrow. Tasks that were performed monthly, like tracking supplier performance through purchasing apps, are happening daily, even hourly.

At Oracle's AppsWorld conference in New Orleans this week, Oracle execs described new application-specific business-intelligence tools with built-in data-warehouse technology that the company will begin shipping in the next few weeks.

Oracle already sells query and reporting tools for pulling data from its enterprise resource planning and customer relationship management apps. But those tools have limited ability to store historical data for analysis or to perform cross-domain analysis--looking at sales data in conjunction with inventory, for example.

The new Enterprise Data Warehouse system would combine data-collection, schema design, and metadata-management tools for building and managing a data warehouse with business-intelligence modules for sales, financial, manufacturing, customer, marketing, human-resource, purchasing, and project-management analysis.

Although Enterprise Data Warehouse is designed primarily to work with Oracle apps, the data-warehouse technology, borrowed from Oracle Warehouse Builder, can pull data from other vendors' apps, says Jagdish Mirani, senior director of data-warehouse product marketing. That's something that competing software such as SAP's Business Information Warehouse can't do. But Mirani says Oracle is already working on the next step: building business intelligence directly into its enterprise apps.

Oracle also is developing a tool for clickstream data analysis that uses technology from its Warehouse Builder. That product is expected to debut this spring. While it will initially be a standalone product, Mirani says Oracle plans to embed the clickstream-analysis technology within its CRM apps and application server platform.

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