Fono opens outlets inside CompuME stores

A store within a store deal between CompuME and Fono will allow the two retailers to show the synergy between the worlds of mobile telephony and computers.

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By  Rob Corder Published  February 21, 2001

Shoppers at CompuME computer megastores will now be able to browse for mobile phones from Fono within the same shop.

The two retailers have signed a deal that will see Fono mobile phone outlets open within each of CompuME’s chain of stores around the Middle East.

CompuMe in Dubai will be the first store to house Fono’s outlet, but Riyadh, and Jeddah will soon be added along with Cairo when CompuME opens its store there.

“CompuMe is always looking to offer the best to our clients, and to partner with the world’s finest IT and telecommunications companies,” said Dikran Tchablakian, chief executive officer. “It was thus very logical for us to combine forces with Fono, whose outlet at CompuMe allows customers to learn how to connect Phones to PCs, PDAs and digital products so they can benefit from the mobility that the Internet age is bringing to the world.”

Housing mobile phones and computers together fulfils Fono’s vision of offering more than just voice call services. “The move into CompuMe is part of Fono's strategy of providing customers with a full mobile Internet solution,” said Ara Nakhnikian, managing director, Fono Distribution Services. "We are looking to integrate the sale of data services and mobile phones with PC products so that we can instantly provide customers with e-news and Internet-on-the-move.”

CompuMe Megastores are currently open in Dubai, Riyadh and Jeddah. The CompuMe network is slated to encompass 25 Megastores by 2003 in locations that will include Egypt, Lebanon, Morocco, Jordan, Qatar, Bahrain, Kuwait, Turkey, Oman, Syria, Libya and Greece.

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