AMD heads for the enterprise

Intel’s nemesis, AMD, says it wants a larger slice of the enterprise pie in this traditionally Pentium III-dominated customer space, and intends to use its high-end Athlon processor to get there.

  • E-Mail
By  Michelle Sturman Published  February 19, 2001

AMD says it is time to tackle Intel in the enterprise space, putting its high-end Athlon processors up against the Pentium III Xeon and Pentium 4 chips of its giant rival.

The change in tactic from this traditionally consumer-focused processor manufacturer comes at a time when AMD has reached what it calls near-saturation of its consumer market potential.

“In the US and Europe, we have nearly a 40% market share for the desktop in the consumer market, so how much more can we increase there?” said Middle East sales manager for AMD Raz Sobhaini.

That head-on clash should be in the enterprise space, if it is to happen, AMD believes.

“More and more government department are accepting us now. More and more educational departments and insurance companies and banks are accepting us now,” said Sobhaini.

“So this is where we want to go. Our marketshare is very low there just now—it is even less than 5% in those areas. And there, from 5% to increase to 15% or 20% would take us less marketing money by just applying our efforts correctly, the same as we did in the case of the consumer business,” he said.

Add a Comment

Your display name This field is mandatory

Your e-mail address This field is mandatory (Your e-mail address won't be published)

Security code