Aptec adds value to distibution

Regional distriubtor Aptec, is adding a range of services to its logistics operation this year, in order to increase its value-add for its reseller channel.

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By  Michelle Sturman Published  February 18, 2001

Aptec is pushing hard to add value for its resellers this year by improving services for its channel.

According to a new mission statement by the company, value-added distribution (VAD) is the way forward for Aptec, and resellers will see the range of new services introducted by the company during last year’s Gitex show in Dubai, pushed to the maximum.

Services introduced last year included minimal shipping charges, B2B facilities and support desks.

“The channel may not like the word ‘box-shifting, but at the end of the day, that’s the core of distribution business. Now how you can add value to that box you shift, is what we call VAD,” says Bahaa Salah, regional general manager, Aptec, Gulf, Lebanon and Africa.

The overall plan to build Aptec in to a value-added distribution company will include consultancy, training, technical support, account servicing and new logistics concepts; services that will be introduced this year.

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