Tejari.com benefits from high level visibility

Lubna Al Qasimi, managing director for Tejari.com, was at the recent World Economic Forum to demonstrate the services of the organisation's B2B marketplace.

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By  Rob Corder Published  February 11, 2001

Tejari.com, a government-supported B2B marketplace based in the UAE, has hosted live auctions at both the World Economic Forum’s annual meeting in Davos, Switzerland, and Oracle AppsWorld in Paris, France.

In Davos, more than 120 of the forum’s guests, including business, political and intellectual leaders, personally participated in an auction especially designed to demonstrate Tejari’s functionality and ease-of-use.

The Tejari auction took place at a VIP dinner hosted by Oracle Corporation, Tejari’s technology platform provider. Auction participants included the chairman and CEO of KPMG, Stephen Butler; the chief executive of ABN Amro Corporate Finance, Sergio Lires Rial; chairman of Reuters Information, Jean-Claude Marchand; and CEO of PricewaterhouseCoopers, James Schiro.

"Tejari’s presence at the WEF Annual Meeting demonstrated to CEOs and political leaders from around the world that the Middle East is becoming a serious and committed player in the world’s e-business economy,” said Tejari.com’s managing director, Sheikha Lubna Al Qasimi.

This week in Paris, Tejari is running another live auction for European press and business analysts attending Oracle AppsWorld. The company will present a seminar on Tejari’s creation and the value that the online exchange is currently bringing to its members.

Later at Oracle AppsWorld, industry analysts from groups including IDC, Gartner, META and Ovum, as well as business and technical editors from European publications, are participating in a real-time auction to experience first-hand Tejari’s trading capabilities.

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