Canon Middle East elevated to full subsidiary status

Canon Middle East's move to Dubai Internet City means that it will now become a fully-fledged autonomous regional Canon subsidiary.

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By  Robin Duff Published  February 8, 2001

Canon has moved to Dubai Internet City. The announcement was made as Canon Middle East makes the change from being a local representative office to officially becoming a fully-fledged autonomous regional Canon subsidiary.

This is likely to mean that new Canon products are now more likely to appear in the local market at the same time as they will in the US and Europe.

“The Middle East has been a particularly successful market for Canon,” said Mohammed al Gergawi, director general of DIC. “We, as their partners, shall offer them the ideal grounds to facilitate such a growth.”

Canon’s move to DIC comes at a time when it is promoting the concept of “Imaging Across Networks” in the Middle East. The initiative is aimed at putting Canon’s know-how to work in order to help organisations increase their efficiency, and is based on the idea that the company’s technology will break down the barrier between the “physical” world of printed images and information and the “digital” world of computer networking.

Gordon Jones, newly appointed president of Canon Middle East, commented that the company’s staffing as well as support and logistics would change dramatically as a result of the office’s new status.

“We are now in the perfect place to deploy sophisticated customer support and logistics systems to more effectively work with our distributors and resellers across the Middle East,” said Jones. “We have recently added six more people to our management team and expect to bring in more skills during the coming months. Our new offices at the DIC will give us the technology advantage, and our status as a full subsidiary gives us the flexibility and weight to really drive our market here.”

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