Strange name reaps Rewards

A name change and a merger has reaped massive rewards for RT-SET

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By  Adam Bennett Published  February 6, 2001

Real Time Synthesized Entertainment Technology, the company who trade as the bizarrely named vi[z]rt, have announced record profits. The company has announced an astounding 188% rise in consolidated revenue for the year 2000 to $18.7 million from $6.5 million the previous year.

The revenue came from sales to broadcasters across the globe, including the Middle East. These sales were boosted in the second half of 2000 by the introduction of its newly integrated product line including virtual studio systems, broadcast graphics, map systems and content management.

RT-SET formed vi[z]rt following its takeover of Peak Broadcasting in July last year. Since this acquisition the company has found it has been able to significantly improve both its internal efficiencies and its product offering.

"We have transitioned the company from a single product company to a solution provider," said Shlomo Nimrodi, President & CEO of vi[z]rt. "We are covering the entire work-flow management addressing the challenges arising from the convergence of medias."

The new integrated product line has been aided by synergies, whereby sales of broadcast graphics solutions are prompting sales of more Virtual Studio systems. Another factor has been vi[z]rt's NT based offerings, which have opened up gateways for many broadcasters, allowing the company to reach into new markets. This trend was highlighted following sales to the New York Stock Exchange and a major US investment bank.

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