Siemens calls the tune

Music lovers in the UAE will now be able to play mp3 files through a mobile phone. The Siemens SL45, launched today in Dubai, features a built-in mp3 player and exchangeable memory. Siemens is labelling this latest release as its "flagship mobile phone".

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By  James Thornton Published  January 30, 2001

Siemens has launched the UAE’s first luxury ‘Smartphone’ with built-in mp3 player and exchangeable memory.

The Siemens SL45 mobile phone, unveiled today in Dubai, also boasts a digital voice recorder and allows users to carry their Microsoft Outlook addresses and appointments wherever they go, through a PC link-up.

“The SL45 is our first model in the super luxury bracket,” said Asim Sukhera, area manager, Siemens Mobile Phones. “It is also the first from our range to bring together the power of multimedia with mobile telephony and data carriage.”

Users of the SL45 can download individual tracks from the Internet, or from their own CD collections and encode them onto portable MultiMediaCards.

As well as targeting music buffs, Siemens is expecting a warm reaction from business users due to the handset’s advanced business functions. The digital voice recorder allows up to five hours of speech and can transfer files to PC, where they can be converted to .wav format and emailed to friends or colleagues.

The SL45’s MultiMediaCard is able to store a range of file formats up to 32MB. The data exchange software that comes with the unit can then be used to transfer files saved in various applications, such as Word or Excel, from the MultiMediaCard to a PC or laptop.

“For today’s consumer, the role of design is now almost as important as the role that the latest technology plays,” said Kazi Nasib Ashraf, area product service manager, Siemens Mobile Phones.

“We are excited by the early response to what will be our flagship mobile phone and we look forward to seeing many people doing business in style and enjoying the fun and easy to use features of the SL45.”

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