DLJ reborn as CSFB

Online equities broker DLJdirect-eUnion is now reborn as CSFBdirect-eUnion, a part of the global financial services powerhouse Credit Suisse First Boston.

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By  David Ingham Published  January 30, 2001

Middle East investors can now benefit from the investment resources of investment banking giants Credit Suisse First Bolton (CSFB).

DLJdirect-eUnion, one of the first online brokerages to launch in the Middle East, has now become CSFBdirect-eUnion after the acquisition of Donaldson Lufkin & Jenrette, Inc (DLJ), the parent company of DLJdirect, by CSFB late last year.

“This is great news for investors in the Middle East,” said Ali Zahed, president of CSFBdirect-eUnion. “Credit Suisse First Bolton is one of the world’s largest and most respected investment banks and as a result of this move we will be able to offer our customers more resources so they will be able to take even more informed investment decisions.”

Zahed said that customers would still receive the same level of support they were used to, while also benefiting from the advantages that come from being part of one of the world’s leading investment banks.

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