Internet marketing guru to front e-commerce event

Global Internet marketing professional and author Susan Sweeney is to front a conference held by Dubai-based Smart Management Business Centre next month.

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By  Charlotte McDonald Published  January 23, 2001

Global Internet marketing guru Susan Sweeney is the keynote speaker next month at a conference entitled ‘Features Of E-Commerce’. The conference is organised by Dubai-based Smart Management Business Centre (SMBC).

Sweeney is an e-business and Internet marketing professional and is the author of three books, ‘101 Ways To Promote Your Web Site’, ‘Internet Marketing For Your Tourism Business’ and ‘Going For Gold’. She is a renowned speaker and the owner of an Internet marketing and e-business consulting firm. Sweeney is also an international commissioner for the Canadian government.

SMBC says the seminar will focus on six key issues related to e-commerce, including e-business myths and reality, the formula for e-business success and e-business models. Sweeney will also discuss building an effective Web site, increasing Web site traffic and measuring your e-business success.

Sweeney will be conducting an analysis of famous Web sites during the seminar, concentrating on their strengths and weaknesses.

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