Lowe Lintas commits to Dubai Media City

Lowe Lintas says big regional plans unaffected by local lawsuit. DIC's Gergawi hails announcement as reflection of Dubai Media City's success.

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By  Charlotte McDonald Published  January 21, 2001

Lowe Lintas and Partners Worldwide today confirmed plans to establish a new regional office in Dubai Media City (DMC) to cover the Middle East and North Africa. The company said plans are unaffected by an ongoing lawsuit filed by a former business partner.

“We intend to use our enthusiasm, integrity and belief to make up for our newness in the region,” said Jerry Judge, president of Lowe Lintas and Partners Worldwide. “Other large companies get involved in lawsuits and don’t allow the phenomenon to affect day to day life. We are a vast and virile business and will deal with the situation as we go. We feel very confident and trust in the integrity of the law.”

Mohammed Al Gergawi, director general, E-commerce and Media Free Zone and chairman of Dubai Internet City, declared himself delighted. He said Lowe Lintas’s announcement was evidence that DMC has delivered on the goals articulated just one year ago when the initiative was announced.

“This is the first official announcement we’re making,” said Gergawi. “We want Dubai Media City to be part of the history, as an incentive to global business. We look forward to a long and productive relationship.”

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