Worldsites appoints Middle East franchise

International consultancy, Worldsites, has appointed Concept Today as its UAE franchise, to develop e-strategies for Internet businesses in the region

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By  Barnaby Chesterman Published  January 16, 2001

Middle East businesses have received a damning verdict from global internet consulting company, Worldsites, as it announced the appointment of a local franchise.

Worldsites has appointed Dubai-based Concept Today Advertising as its first UAE franchise, in order to offer its specialised services in developing e-savvy business strategies.

But Worldsites’ international marketing director, David Kunkel, stressed the necessity for his company’s services at the formalisation of the partnership. He commented that although collectively perceived as a fast-growing e-market, Middle East businesses often fall short of up-to-date Web-based solutions.

“The current e-business scenario demands that companies have more than the token Web site,” he said. “They need to deploy a more dynamic Web presence by capitalising on superior levels of Internet technology.”

Kunkel said that his company’s partnership with Concept Today would provide clients in the UAE with the best of international expertise. A comment which again seemed to dismiss the professionalism of local companies.

He claimed that the partnership with Concept Today would offer the same “revolutionary solutions” in the UAE as in the rest of the world, and that prices would be among the most affordable in the region. “Our strategy is to change the way businesses are done and to help with the move from the industrial to the digital age,” he added.

Clement Rego, Concept Today’s managing director, said the agency was pleased to have been chosen to be a Worldsites franchise. He added that Concept Today’s understanding of the local market, coupled with Worldsites’ worldwide network would make a “formidable combination of experience.”

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