Tejari gets chocolates for the New Year

Chocolate manufacturer Lindt & Sprungli has signed up for B2B trading in the Middle East through the Tejari.com portal, to forge closer links with retailers and regional importers

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By  Mark Sutton Published  December 30, 2000

Swiss chocolate manufacturer Lindt & Sprungli is expanding its regional e-commerce strategy by joining Tejari.com.

The company, one of the largest chocolate producers in the world, will trade business-to-business with the Dubai Government, Dubai Duty Free and regional importers. It has also announced plans to expand its B2C services with a Middle East online ordering and delivery service to be launched next year.

“Lindt is very excited to be part of Tejari.com’s electronic marketplace,” said Robert Taylor-Hughes, regional sales and marketing manager for Lindt & Sprungli. “This is a further step forward for our regional e-strategy, it provides an effective way to trade with the Dubai Duty Free and allows Lindt to be one of the first companies considered for such things as airline tenders.

Business-to-business commerce is the way of the future and Tejari.com offers an excellent platform, which has already attracted numerous government departments and private companies. By providing on-line services to our Lindt customers and potential Lindt customers, we will be able to achieve significant long term cost savings.

“We are particularly interested in aligning our regional area of responsibility with Lindt & Sprüngli’s global e-strategy. We already have a European on-line gift service called Chocogramm through www.lindt.com, that delivers chocolates and cards right to your door. The Middle East version will be available early next year, allowing perfect chocolates to be sent to any GCC country within 72 hours.”

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