UAEMall.com consults PR specialist

The biggest online mall in the Middle East, UAEMall.com, has appointed Zeidan Consultancy to handle its public relations and communication.

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By  Barnaby Chesterman Published  December 23, 2000

The biggest online mall in the Middle East, UAEMall.com, has appointed Zeidan Consultancy to handle its public relations and communication.

UAEMall.com has expanded its marketing operation by appointing PR experts Zeidan Consultancy.

Despite taking a leading role in the new wave of online trading, UAEMall.com has returned to traditional Old Economy tools to further expand its growing influence in the Middle East.

The appointment of PR specialists demonstrates a realisation by UAEMall.com that it needs to complement its services with effective promotion.

“As a sign of our successful expansion we have added the PR element to our marketing communications,” said Ghatfan Hilali, marketing manager. “This will reinforce the USPs of UAEMall.com as the demand for online shopping grows in this area.”

Zeidan Consultancy claims to be the first specialised Arabic PR consultancy and senior consultant Monal Zeidan was pleased to add UAEMall.com to its list of clients.

“As more people discover the portal’s wide range of 125,000 products and services, the largest in the Middle East, more members of the public will take advantage of UAEMall.com,” he said.

“The addition of more services will require effective communications and we are delighted to be supporting this exciting project.”

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