Vxceed brings online communities to Middle East

Online communities have proven their value to companies in the US. Now Vxceed wants to offer communities-out-of-the-box to businesses here.

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By  Mark Sutton Published  December 21, 2000

Online communities have proven their value to companies in the US. Now Vxceed wants to offer communities-out-of-the-box to businesses here.

Internet solutions provider Vxceed is introducing a new concept to Middle East businesses with the launch of ‘communities out of the box'. The India-based company has developed communities-out-of-the-box to allow companies and organisations to set up online communities within a matter of days or weeks.

The online community concept is already well established in the US where groups of people with a common interest, be it commercial or personal, can share information. Traditionally communities have grown organically, but Vxceed wants to be able to offer virtual communities that can be deployed rapidly. Communities-out-of-a-box also offer a much wider range of tools for members.

“Whether the focus is business to business, business to consumer or employee to employee, an online community enables companies to achieve considerable business benefits,” said Madhu Koneru, managing director of Vxceed.

“That is because an online community, if managed effectively, allows companies to strengthen business customer relationships, improve customer insight, strengthen employee relationships and to share best practices.”

Koneru explained that by creating a community around a portal it was possible to create essential stickiness, to retain and attract users to add value to the portal. Feedback from community users, collaborative projects, and improved communications are also benefits to be gained from online portals.

Vxceed has already deployed a number of communities in India, covering the chemicals market, employments and Aptech Ltd. The first company to sign up with Vxceed in the region is BMW. The company plans to enhance its operations by opening an office in Dubai Internet City.

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