Aptec loads up on HP and IBM deals

Middle East distributor expands relationships with blue-chip PC makers and is preparing to challenge Egyptian distributors for local business.

  • E-Mail
By  Michelle Sturman Published  December 19, 2000

Middle East distributor expands relationships with blue-chip PC makers and is preparing to challenge Egyptian distributors for local business.

Aptec will challenge Redington for Hewlett-Packard’s Egyptian resellers following an recent agreement. The deal extends the distributor’s HP business beyond its current Saudi Arabian limits.

The agreement between Aptec and HP is pretty comprehensive, covering all laptops, servers and desktops; all printers, scanners, mopiers, hand held computers, storage, wide-format printers, and networking products.

“We are happy to assign a new partner in the Egyptian market. Since Egypt is, however, a very different market than Saudi Arabia, we will jointly work with Aptec to adapt their sales model according to market needs,” said a regional HP spokesman.

“This appointment was the result of a tremendous team effort and we look forward to substantially increasing HP’s presence in Egypt as we have done in Saudi Arabia,” said Ali Bagdhadi, Aptec’s president and chief executive officer.

In a similar vein, Aptec scooped up the distribution rights to IBM for another 20 African and Mediterranean countries, bringing the total number of countries covered to 30. The agreement between Aptec and IBM covers the distribution of all PC products, including laptops, servers and desktops.

“Our partnership with IBM is strategic. IBM’s appointment is recognition to our ability to cover the region and a vote of confidence to our financial power,” said Bagdhadi.

“It is a challenging region and, I wish Aptec Africa all success with the IBM business,” said IBM’s Salil Saurabh.

Add a Comment

Your display name This field is mandatory

Your e-mail address This field is mandatory (Your e-mail address won't be published)

Security code